Bunnie XO Net Worth: How She Built Her Fortune Across Multiple Platforms

Bunnie XO, born Bunnie DeFord, is a multi-faceted entrepreneur, media personality, and podcast host, best known for her podcast Dumb Blonde and her marriage to country music star Jelly Roll. Over the years, Bunnie XO has managed to carve a successful career for herself, moving from her earlier days in entertainment to becoming a significant figure in the podcasting world, YouTube, and social media. But what’s more remarkable than her career trajectory is her ability to build wealth and expand her influence across multiple platforms. Her net worth has grown significantly, and in 2025, estimates place her worth between $2.5 million and $7 million.

Early Life and Financial Beginnings

Bunnie XO grew up in Houston, Texas, where she was immersed in a dynamic environment that shaped her future. She grew up in a household that was heavily influenced by the entertainment industry. Her father, a professional musician, instilled in her a deep connection to the world of music and performance. Her mother worked in the adult entertainment industry, which exposed Bunnie to the realities of financial independence, personal survival, and the complexities of adult life. This early exposure to the world of entertainment played a significant role in shaping her perspective on life and work.

Bunnie’s educational background includes attending Fay Galloway High School, but it was her experiences during her teenage years and beyond that really defined her trajectory. Constant transitions and personal struggles created a resilient personality, one that would later be crucial in her success as a businesswoman.

Building a Career Before Jelly Roll

Before meeting Jelly Roll, Bunnie XO had already established a significant financial presence. During her time in Las Vegas, she led a lavish lifestyle, living in a penthouse suite and driving high-end vehicles. This period of success stemmed from her work in modeling, adult entertainment, and television appearances.

At the time, Bunnie was already making substantial money from magazine features, brand deals, and television appearances. This foundation helped her build financial independence early on, providing the resources necessary to take entrepreneurial risks in the years to come. Interestingly, when Jelly Roll first met Bunnie in 2015, she was earning significantly more than he was. Jelly Roll, who was living in his van at the time, often mentions how Bunnie’s financial stability was one of the things that drew him to her.

While he was still struggling to make it in the music industry, Bunnie had already established herself financially, offering a level of comfort that many would envy.

The Launch of Dumb Blonde Podcast and Rise to Fame

In 2019, Bunnie XO launched her podcast Dumb Blonde. The podcast quickly became a massive success, gaining attention for its raw, unapologetic conversations with celebrities, social media figures, and musicians. This move marked a significant turning point in her career, expanding her influence far beyond the adult entertainment industry.

Bunnie’s guests on the podcast have included notable personalities such as country music artists Brantley Gilbert and Priscilla Block, as well as social media influencers and authors. Each episode is a mix of entertainment, personal stories, and real talk, providing listeners with insights into the lives of celebrities and people from all walks of life.

The podcast’s success has been monetized through brand sponsorships, advertisements, merchandise sales, and exclusive collaborations. Through this platform, Bunnie has positioned herself as an influential voice in the entertainment industry, providing a space for candid conversations and powerful storytelling. Her Dumb Blonde brand has become synonymous with authenticity, humor, and straightforward content.

YouTube and Social Media Success

Alongside the podcast, Bunnie XO has built a formidable presence on YouTube, where she posts a variety of content, including lifestyle vlogs, behind-the-scenes footage, and additional podcast episodes. Her YouTube channel has grown to over 900,000 subscribers, generating substantial revenue through AdSense, sponsored videos, and brand collaborations.

On social media platforms like Instagram and TikTok, Bunnie has formed partnerships with brands, promoting beauty products, lifestyle items, and fashion collaborations. Sponsored posts, affiliate marketing, and integrated product advertising contribute to her growing revenue, with each campaign generating significant income.

Bunnie’s approach to social media is unique in that she never compromises her authenticity. Her followers trust her because of her down-to-earth persona, which has led to higher conversion rates for the brands she promotes. This trust has made her a sought-after influencer for companies looking to reach a wider audience, particularly in the beauty, fashion, and lifestyle sectors.

Merchandise and Branding

In addition to her podcast and social media influence, Bunnie XO has launched her own merchandise line through Dumb Blonde Productions. The line includes a variety of products like T-shirts, hoodies, accessories, and jewelry, all designed to reflect the bold and unapologetic personality that Bunnie has built over the years.

Her merchandise has proven to be a profitable venture, with fans eagerly purchasing products that carry the Dumb Blonde brand. The success of her merchandise line is a testament to her ability to build a brand that resonates deeply with her audience. It also provides a recurring revenue stream that further contributes to her financial success.

OnlyFans and Financial Independence

At one point, Bunnie XO had a significant presence on OnlyFans, where she had over 100,000 subscribers. During her most active period, she was reportedly earning over $100,000 per month from the platform. Her exclusive content, fan engagement, and subscription fees made her one of the most successful content creators on the site. However, in March 2023, Bunnie decided to close her OnlyFans account and fully transition into her podcasting and entrepreneurial endeavors. This marked a significant shift in her career, as she moved away from adult entertainment and focused more on building her media empire.

Despite stepping away from OnlyFans, Bunnie XO’s financial success continued to grow. She was able to leverage her online presence and loyal fan base to create a sustainable income stream that doesn’t rely on one platform or type of content.

Relationship with Jelly Roll and Family Life

Bunnie XO’s relationship with country music artist Jelly Roll has played a crucial role in her rise to fame. The couple met in 2015, and their chemistry was immediate. In 2016, Jelly Roll proposed to Bunnie while on stage at a concert in Las Vegas. The couple eloped that night, marrying in a spontaneous courthouse wedding.

Since then, Bunnie has become a stepmother to Jelly Roll’s two children, Bailee Ann and Noah Buddy. The couple has a deep connection, both in their personal life and collaborative endeavors. Their relationship has been an inspiration to many, with Jelly Roll often speaking highly of his wife in interviews. He has credited her with helping him through difficult times, including his struggles with addiction.

In 2024, Jelly Roll and Bunnie discussed the possibility of having children together. Despite not having biological children of their own, the couple’s shared love for their family is evident in how they support each other’s careers and personal lives. Their relationship continues to thrive, and Bunnie’s role as a supportive wife, stepmother, and business partner is integral to her ongoing success.

Bunnie XO’s Net Worth Breakdown

As of 2025, Bunnie XO’s net worth is estimated to be between $2.5 million and $7 million. This impressive wealth is the result of her diversified income sources, including:

• Podcasting: Monetizing her Dumb Blonde podcast through brand sponsorships, ad placements, and premium collaborations.
• YouTube: Revenue from AdSense, sponsored videos, and product placements.
• Social Media: Brand partnerships and sponsored posts on Instagram, TikTok, and other platforms.
• Merchandise: Sales of Dumb Blonde branded products.
• OnlyFans: Significant earnings from her time on the platform.

Bunnie XO has not only built a successful career but also a brand that represents her unique personality and values. She has proven that with hard work, creativity, and a strong sense of independence, it is possible to transition from one industry to another and continue building wealth and influence.

Future Plans and Legacy

Looking ahead, Bunnie XO is focused on expanding her media empire even further. In 2026, she is set to release her memoir, Stripped Down: Unfiltered and Unapologetic, which will detail her early life, her experience in adult entertainment, her marriage to Jelly Roll, and her transformation into a powerful media personality. She is also planning live podcast tours, new merchandise lines, and other business ventures to solidify her place as a dominant figure in the entertainment world.

Bunnie XO’s journey is far from over, and as her net worth continues to grow, she remains a source of inspiration for anyone looking to build a successful career on their own terms.

Conclusion

Bunnie XO’s net worth story is one of personal growth, entrepreneurship, and strategic career moves. From her early days in Las Vegas to becoming a prominent media personality, she has built a legacy that is both financially successful and culturally significant. With her podcast, YouTube channel, social media presence, and entrepreneurial ventures, Bunnie XO continues to expand her influence, solidifying her place in the world of entertainment and business. Her story serves as a reminder that with determination and creativity, it is possible to create wealth and success across multiple platforms, all while staying true to yourself.